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Showing posts from January 6, 2019

Page Optimization

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Is the process of making sure that your website functions in the most effective way possible in relation to search engines. 8 steps to optimize your page Use your keyword in your page title. Place the most important keyword phrase close to the beginning of the page tittle.Do not put your site title on every page of your site unless you are really trying to bland that name. Create shorter site titles because they are better than long ones. Overlapping keyword phrases in the page title can help you pick up multiple search phrases.For instance professional search engine marketing services help in obtaining good rankings for:  Search engine marketing  Professional search engine marketing  Search engine marketing services  Professional search engine services  4. Meta tags description is also important. They describe           the page contents. Meta tags  description can be seen in       search results.  5. Use a single descriptive H1 header on your page            

Types of Search Engine Optimization

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Search engine optimization is fundamentally categorized into: Black hat SEO/Unethical /Spamdexing White hat SEO/Ethical SEO Grey hat SEO Black hat Search Engine Optimization  Refers to the use of aggressive or conflicting SEO strategies, tactics and  techniques that focus on search engines only and not a human audience.  This type of  SEO doesn't obey search engine rules /guidelines.  Examples of black hat SEO are                  ◾Invisible text                 ◾Page swapping                  ◾Doorway pages Black hat SEO is mostly used by those looking a quick financial return on their website with short term investment.  This type of SEO can be easily banned or penalized by Google. The techniques used by black hat SEO include spam links, giving false impression /information of a highly authoritative and relevant websites. White hat Search Engine Optimization  Refers to the use of acceptable tactics or techniques that focus on a human audience unli

Link Building

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Link building is the single most important part of earning or achieving a high ranking of website in modern search engine result pages. There are many ways of growing a significant amount of links  to your website which will further have a positive impact to your website. Over 10 potential ways to grow your links Create relevant content/contents so that legitimate or trusted webmasters will get interested in linking to.  If possible point your keywords in many of the links pointing to your pages. Create relevant, informative and concise contents that people will be willing to link to, even if it is not directly monetized. This linkworthy pages will lift the authority and ranking of all pages on your site. Register with,participate in or trade links with topics and related sites.Be in the discussion or at least be near the discussion. Look for places from which you can get high quality free links like commerce chambers or local libraries.  If you have good internet conte