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Showing posts from 2017

Black Hat SEO

Is a type of SEO technique that breaches/infringe Google search engine rules or guidelines.  PAID TO READ EMAILS Features of black hat SEO Is a cloaking SEO tactic,meaning serving one version of a page to search engine spiders/bots and another version to human visitors. Redirecting users to a page that is different from the page the search engine ranked. Support Meta tag stuffing.keyword repetition in meta tags and using keywords that are unrelated to the web page. Page hijacking.Creating copy of a popular website which shows similar contents to the original to a web crawler,but redirecting web users to unrelated or malicious website. Allows doorway pages/gateway pages.Creating low quality web pages that entails very little content,but stuffed with very similar keywords and phrases. Use of keyword stuffing.Using numerous keywords within a page to raise keyword count,variety and density of the page. Using hidden or invisible text or with the page background color,usin

Types of Links

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Wealthy and healthy links spices web visibility in search engine results.Links act as vote of confidence to your website.For a website to attain a high rank in search engines,a high-quality link pointing to your website is needed.Link building is case sensitive to any website that is objecting to reach many search engine users. This is vital as a website that find its own way to reach a high ranking in search engines gains more insigts from searchers across search engines.It is very important for any website to have quality,better,precise,concise,relevant and informative content.This can create a positive impact and impression from other popular and trusted sites and the need of these sites to link to your website. 3 Types of links 1.Internal links. What are internal links and what impact do they have in your website? These types of links have great positive effect to your website.They do create a good user website experience.They are links that points and give specific

Home Page Optimization

In addition to page optimization for search engines,it also important to optimize your site's home page for both easier navigation within your site and it's functionality. BLOG MASTERMIND REGISTRATION 5 easy steps to optimize your home page Target your most competitive keyword phrase with the home page or with a page that is directly linked to, from the home page. Link to the major theme pages from your home page.  Make sure your home page builds credibility and directs consumers to the most important parts of your site.  Link to your home page from every page of your site. Include your site name and/or the home page's primary keyword phrase in the text links pointing to it. If your site is being filtered out of search results for being too focused on a word or phrase, make the link to your home page. 6 ways to enhance your keyword selection DOWNLOAD BLOG MONEY FINDER  

Keyword Selection

Keywords are the most pertinent and significant aspects of your website for recognition by search engines whenever searchers type in any word or words related to your web content. This is very important as it help customers to find your online presence hence your product. 6 ways to enhance and boost your keyword selection  Use a keyword tool to help you find the most targeted keywords for your site.  Pick themes or keyword baskets around which you can optimize the various sections of your site.  Other than targeting individual words, is better to target keyword phrases. Keyword phrases tend to rank well and they typically convert better than individual words. Target different keyword phrases on each page. Target no more than one or two primary and two or three secondary keyword phrases per page. If your website have hundreds or thousands pages of contents, make sure that they read well and have unique content.Overtime, if people cite your content, your page will start to

Email Marketing Services

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Email marketing has become an integral part of online marketing. It is the most effective and efficient method of communication between marketers  and their customers. It is the easiest way of sending promotional messages to customer, who have shown their own interests to your products. Since sending emails is a significant part of your online marketing, there are services out there than can help you to achieve your marketing goals.. There are many different email marketing tools you can use, including both free and paid email services, e.g mailchimp , GetResponse  etc The Blog Profit Blueprint Benefits of email marketing services  Custom email designs A/B testing  Targeting options  Analytic and reporting  Send time optimization  Personalization and user profiles  Automation based on the customer behavior  More posts to read 4 benefits of paid advertising 7 tips to implement email marketing how to make your blog profitable

Tips To Implement Email Marketing Strategy

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Preparing and writing emails with the aim of marketing one's good can be quite a technical task and it is always a good idea to plan ahead. It is therefore important to conduct a research beforehand, to see what kinds of emails receive the most attention and consequently generate the highest response rate. 1.Planning One thing you should be very clear on, is what you expect to get in return from implementing such a strategy. This is vital because a confused perspective will most definitely lead to a less than desirable outcome. 2.Scheduling  Make sure that all your marketing related emails, whether they are direct or transitional in nature, are being sent on schedule. Never miss out an opportunity to strike while the iron is hot because time really is of the essence when it comes to marketing. Also keep in mind that overdoing things  is going to have the opposite effect.Is always good to limit your emails in number so that they do not start irritating the reade

5 Top Online Marketing Pillars

As a matter of facts, No any online marketer can assume this 5 key pillars of online marketing. The road of success in online marketing and promotion is entirely based on these five key strategies. For every online marketer want to see his marketing campaign going viral across the internet.They are extensively looking on which path to attract more customers so as to incline their sales volume through search engines.How can they reach their potential customers and by which methodology?    1.Search engine optimization    2.Search engine marketing    3.Social media marketing    4.Email.marketing    5.Affiliate marketing For more about SEO click  here For more about SMM dive  here

5 Key Strategies of Social Media Marketing

These are steps that are put in place to follow a certain chronological order to ensure success of the strategy.  While every social media website has it's own plan,when using it's space,the general process followed by online marketers remains the same.  1.Have a plan. For you to have a plan to put in place fast, you must have a business idea that is knocking in your mind. Social media networks is an expansive platform where businesses and companies are finding their road to success. When evaluating a plan any advertiser or marketer need to answer some of these questions.  ✅Who is my audience?  ✅What do I want to promote?  ✅How will I promote it? ✅What tools will I use for promotion?  ✅How long will the campaign last or stay active?  By answering all these questions, you will make a list of goals tasks and resources that will help you to develop a social media marketing strategy.  2.Establish goals. Without having strong and concrete goals, a social media marketing campaign wi

7 Benefits of Social Media Marketing

7 benefits of Social Media Marketing (SMM) Existing of Social media networks, aside from its users sharing and posting their interests,marketers and advertisers have  taken advantage of these social media platforms by promoting and advertising their campaigns and businesses as well.  For advertisers and marketers, various ssocial media platforms has led and enhanced an increase of traffic to their websites as social media being traffic sources other than search engines. Therefore social media marketing is an existing effort that will result in multiple benefits for your business.  Some of these benefits are: 1.Reach of the internet.  There is no other marketplace as resourceful and expansive as the internet.  Moreover there is no any other website with massive visitors than social media sites,hence exposing the market in a wide view. 2.Reach more people.  Due to user saturation in social media networks, advertisers and marketers can be able to reach large number

4 Benefits of Paid Advertising

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1.Attracts more clients.  Paid advertising reach more customers/audiences unlike the organic reach advertisement. This helps to widely expand your market as your business become more visible to the new customers through SERPs. 2.Ads target. The possibility of targeting search engine  users is a huge benefit of advertising programs, as you will be able to completely set the criteria according to which the ads will be displayed in the search engines. Adwords allows the following targeting options                 ▶ Keyword targeting                 ▶Device targeting                 ▶Location targeting                 ▶Language targeting  4.Manage the budget. Using paid advertising programs, allows you to be in charge of your campaign, by setting up the budget and the time period that budget is to be spent. This way you only spend the budget you have planed to assign to this type of campaign. As the campaign runs,you will be able to analyze the budget spending

Paid Advertising

This is the method that involves search engine companies to charge fees for ranking of websites on their top search results. This method is also known as paid inclusion and sponsored listing. The products to be advertised, show up on the separated bar of the search engine, or show up  at the top of the pages of search engine results.  With search engine websites allowing paid inclusions only, they benefit a little from success. Search engines like yahoo! Support the stance of providing mix paid inclusions to the SEO and SEM. The paid method used in "search engine marketing" include advertising with search engine advertising programs, that allow users to create sponsored results that are to be displayed in the search engine result pages (SERPS) Each search engine has some sort of program like Google Adwords and Bing Adwords being the most commonly used, due to large numbers of searches conducted through these two search engines. 5 key strategies of social medi

Merits of Search Engine Marketing

Cost effectiveness.This can be demonstrated by using pay-per-click method. You only get charged when a user click on your advertisement.  Marketing strategies/techniques. Proper strategies and techniques increases your traffic. By properly using the "Search Engine Marketing" methods, you can increase the number of visits to your website so that your business flourishes. Time. Advertisement runs twenty four hours a day and seven days a week. All you have to do is choose the website on the internet that you want to have your advertisement.  Super control.Search engine marketing allows complete control over your campaign, your audience and campaign cost. Sales increase. This is led by increased traffic which increases promotions to your website. This happen when increased number of people start getting to know about your company or business or any content in the website, which propel these people start converting into loyal customers and clients. It will be hig

Storage and Memory

It is imposible to process information if every bit came in and went out immediately.The information must linger for a while as the computer works on it thus need for information holdin parts. There are two kinds of information holding places in a computer;some hold it while it is being worked on (Memory),while others hold information for a longer term(Storage). Memory  It is divided into two: 1. ROM  Read Only Memory. This is a permanent and instant available information to let the computer know how to start working when you  first turn it on.This information is put in there by the manufacturer (Non-Volatile). 2. RAM  Random Access Memory. Keeps information temporarily during processing. They are volatile. RAM is classified into two as per the technological composition              SRAM .           DRAM Static Random Access Memory (SRAM) Propeties It is faster than DRAM Is expensive than DRAM Is made up of transistors  Is more reliable than DRAM Takes up

Computer system

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A computer is made up of three components Hardware  Software   Liveware (users) Hardware  is the physical parts of the computer.Computer hardware does the actual processing of data and provides interfaces to the environment. Computer hardware comprises of  Output devices  Input devices Storage devices  Processing unit        These are the functional components of a computer. They are also known as peripherals  and they are operated under the control of the central processing unit. Input devices  For you to process information, you have to get the information into the computer. This implies that all computers must have a functional part or more than one that serves as an input path.  Input devices include keyboard, floppy disk, optical disk(CD),scanner,digital camera,video cassette recorders,camcoders,microphone, mouse,joystick and modem.    Output devices  Processing information is pretty pointless if you never get to find out the results of the p

Computer Jargon

Bit - One Unit of Data Byte - Eight bits of Data Bus - A data carrier in a computer  Bus width - Carrying capacity of a Bus  WYSIWYG - What You See Is What You Get GIGO - Gabbage In Gabbage Out FIFO - First In First Out Standalone - A computer not connected to any other computer  Network - Interconnection of computers  Node - A connection point in a network (computer printer scanner ) Why Computer Literacy  Provision of efficient and effective manpower  Current state - of - the - art technologically  Effective communication  Industrialization and economic growth  Create independence  Learn computer Significant of computers

Display Advertising

Search Engine Optimization (SEO) ⏬ Display advertising    and search ads also increases the conversion rate by driving more traffic to the website. But this two methods of advertising are quite different from each other.Display advertising can be attained by using different websites as long as this sites do offer advertising space.Therefore you can reach potential customers when these visitors visits these sites.Display advertising can't be reached directly through search engines unlike search ads which can be searched through search engines because they are ranked higher in search results pages of search engines.when creating a display advertising ad is always advisable to include a "call-to-action" button which helps or creates a clear navigation for visitors to reach you or your website for more information. Why display advertising  Besides other types of advertising methods like Search Engine Optimization (SEO),Search Engine Marketing (SEM) or Social Media  M

Elements of Search Engine Optimization

  Code optimizing  SEO content writing  On page/On site SEO Inbound links Code opt ization  refers to resetting or editing of a website HTML Significance of code optimization  The website takes less time to load in search engines hence enhancing high performance of website and driving traffic to the website.  It enables the written content in a website to the easily understood and comprehended by search engines. This leads to a better visibility of web content on search engines hence high traffic generation to the website.  SEO content writing  is the ranking /visibility of a good well-written content into search engine results. A website with original or quality content is ranked higher on search engines results, generating leads to the website.  On-Page/On-Site SEO  it is composed of techniques that improves or enhances the layout of the home page and fundamental pages of the website. On-Page SEO is centred on specific web pages like Headings           

Search Engine Optimization (SEO)

SEO  is a crucial exercise of enhancing and improving the performance of website or a web page to be ranked higher into search engines results. "The more the website or a web page is ranked higher in a  search engines results, the more visitors it will receive from search engines users" Visitors who frequently visit a website are therefore converted to customers.  SEO  do target different related searches like  Image search  Academic search  News search  Video search  Local search and more other searches. SEO  as online marketing strategy, mainly considers actual search terms and or keywords typed into search engines and which search engines are preferred by their targeted audience.  Also back links or inbound links are other SEO techniques  of promoting a website.  Editing of content and HTML  improves website visibility in search engines results.  For a website to be  ranked higher its web content must be of high quality and appealing.  Great an

Internet Marketing

 Learn more about  Elements of Search Engine Optimization Internet marketing   is the promotion of goods and services of business or company either small or large scale on the internet. It is also known as online marketing or advertising.  The foundation of online marketing relies heavily in finding new methods to reach customers and markets that would be concerned in what a business or company has to offer. Types of internet marketing  Internet marketing has  developed new methods or types of promoting and advertising business on its platform.  Search engine optimization ( SEO ) Search engine marketing ( SEM ) Social media marketing ( SMM ) Affiliate marketing  Email marketing  Search engine optimization (SEO).Refers to the  ranking of a website for  or words within the content into the search engine results.  Search engine marketing (SEM).Refers to the ranking or increase visibility of website into the search engine results by use of paid reach <paid advertis