Page Optimization
Is the process of making sure that your website functions in the most effective way possible in relation to search engines.
8 steps to optimize your page
- Use your keyword in your page title. Place the most important keyword phrase close to the beginning of the page tittle.Do not put your site title on every page of your site unless you are really trying to bland that name.
- Create shorter site titles because they are better than long ones.
- Overlapping keyword phrases in the page title can help you pick up multiple search phrases.For instance professional search engine marketing services help in obtaining good rankings for:
- Search engine marketing
- Professional search engine marketing
- Search engine marketing services
- Professional search engine services
5. Use a single descriptive H1 header on your page containing the keyword phrases similar to those targeted in the page title.
6. Use descriptive subheaders H2 or H3 before every paragraph or every few paragraphs.This improves usability and helps to define what the page is about to search engines without making the page look like it was written for a search engine.
7. Use bulleted lists and bolding to break up content and make it easier to read.
8. Write your content for human consumption. If you write exclusively for search engines, the pages will read poorly and nobody will want to look at them.
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