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Page Optimization

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Is the process of making sure that your website functions in the most effective way possible in relation to search engines. 8 steps to optimize your page Use your keyword in your page title. Place the most important keyword phrase close to the beginning of the page tittle.Do not put your site title on every page of your site unless you are really trying to bland that name. Create shorter site titles because they are better than long ones. Overlapping keyword phrases in the page title can help you pick up multiple search phrases.For instance professional search engine marketing services help in obtaining good rankings for:  Search engine marketing  Professional search engine marketing  Search engine marketing services  Professional search engine services  4. Meta tags description is also important. They describe           the page contents. Meta tags  description can be seen in       search results.  5. Use a single descriptive H1 header on your page            
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Types of Search Engine Optimization

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Search engine optimization is fundamentally categorized into: Black hat SEO/Unethical /Spamdexing White hat SEO/Ethical SEO Grey hat SEO Black hat Search Engine Optimization  Refers to the use of aggressive or conflicting SEO strategies, tactics and  techniques that focus on search engines only and not a human audience.  This type of  SEO doesn't obey search engine rules /guidelines.  Examples of black hat SEO are                  ◾Invisible text                 ◾Page swapping                  ◾Doorway pages Black hat SEO is mostly used by those looking a quick financial return on their website with short term investment.  This type of SEO can be easily banned or penalized by Google. The techniques used by black hat SEO include spam links, giving false impression /information of a highly authoritative and relevant websites. White hat Search Engine Optimization  Refers to the use of acceptable tactics or techniques that focus on a human audience unli
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Link Building

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Link building is the single most important part of earning or achieving a high ranking of website in modern search engine result pages. There are many ways of growing a significant amount of links  to your website which will further have a positive impact to your website. Over 10 potential ways to grow your links Create relevant content/contents so that legitimate or trusted webmasters will get interested in linking to.  If possible point your keywords in many of the links pointing to your pages. Create relevant, informative and concise contents that people will be willing to link to, even if it is not directly monetized. This linkworthy pages will lift the authority and ranking of all pages on your site. Register with,participate in or trade links with topics and related sites.Be in the discussion or at least be near the discussion. Look for places from which you can get high quality free links like commerce chambers or local libraries.  If you have good internet conte
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Black Hat SEO

Is a type of SEO technique that breaches/infringe Google search engine rules or guidelines.  PAID TO READ EMAILS Features of black hat SEO Is a cloaking SEO tactic,meaning serving one version of a page to search engine spiders/bots and another version to human visitors. Redirecting users to a page that is different from the page the search engine ranked. Support Meta tag stuffing.keyword repetition in meta tags and using keywords that are unrelated to the web page. Page hijacking.Creating copy of a popular website which shows similar contents to the original to a web crawler,but redirecting web users to unrelated or malicious website. Allows doorway pages/gateway pages.Creating low quality web pages that entails very little content,but stuffed with very similar keywords and phrases. Use of keyword stuffing.Using numerous keywords within a page to raise keyword count,variety and density of the page. Using hidden or invisible text or with the page background color,usin
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Types of Links

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Wealthy and healthy links spices web visibility in search engine results.Links act as vote of confidence to your website.For a website to attain a high rank in search engines,a high-quality link pointing to your website is needed.Link building is case sensitive to any website that is objecting to reach many search engine users. This is vital as a website that find its own way to reach a high ranking in search engines gains more insigts from searchers across search engines.It is very important for any website to have quality,better,precise,concise,relevant and informative content.This can create a positive impact and impression from other popular and trusted sites and the need of these sites to link to your website. 3 Types of links 1.Internal links. What are internal links and what impact do they have in your website? These types of links have great positive effect to your website.They do create a good user website experience.They are links that points and give specific
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