Internet Marketing

 Learn more about Elements of Search Engine Optimization

Internet marketing  is the promotion of goods and services of business or company either small or large scale on the internet. It is also known as online marketing or advertising. 

The foundation of online marketing relies heavily in finding new methods to reach customers and markets that would be concerned in what a business or company has to offer.

Types of internet marketing 

Internet marketing has  developed new methods or types of promoting and advertising business on its platform. 
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media marketing (SMM)
  • Affiliate marketing 
  • Email marketing 
  1. Search engine optimization (SEO).Refers to the  ranking of a website for  or words within the content into the search engine results. 
  2. Search engine marketing (SEM).Refers to the ranking or increase visibility of website into the search engine results by use of paid reach <paid advertising > or organic reach<SEO>
  3. Social media marketing (SMM).Is the promotion of a business or company by use of social media such as facebook,twitter, Google ➕ or linked in.
  4. Affiliate marketing. Is the hiring of third parties to market a business content online. They are also known as affiliates. 
  5. Email marketing. Refer to the sending or delivering advertisement and promotional content through emails. 

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