Internet Marketing

 Learn more about Elements of Search Engine Optimization

Internet marketing  is the promotion of goods and services of business or company either small or large scale on the internet. It is also known as online marketing or advertising. 

The foundation of online marketing relies heavily in finding new methods to reach customers and markets that would be concerned in what a business or company has to offer.

Types of internet marketing 

Internet marketing has  developed new methods or types of promoting and advertising business on its platform. 
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media marketing (SMM)
  • Affiliate marketing 
  • Email marketing 
  1. Search engine optimization (SEO).Refers to the  ranking of a website for  or words within the content into the search engine results. 
  2. Search engine marketing (SEM).Refers to the ranking or increase visibility of website into the search engine results by use of paid reach <paid advertising > or organic reach<SEO>
  3. Social media marketing (SMM).Is the promotion of a business or company by use of social media such as facebook,twitter, Google ➕ or linked in.
  4. Affiliate marketing. Is the hiring of third parties to market a business content online. They are also known as affiliates. 
  5. Email marketing. Refer to the sending or delivering advertisement and promotional content through emails. 

Comments

Post a Comment

thank you for showing your interest and concern.we will be looking forward to see you coming back again.

Popular posts from this blog

Black Hat SEO

Is a type of SEO technique that breaches/infringe Google search engine rules or guidelines.  PAID TO READ EMAILS Features of black hat SEO Is a cloaking SEO tactic,meaning serving one version of a page to search engine spiders/bots and another version to human visitors. Redirecting users to a page that is different from the page the search engine ranked. Support Meta tag stuffing.keyword repetition in meta tags and using keywords that are unrelated to the web page. Page hijacking.Creating copy of a popular website which shows similar contents to the original to a web crawler,but redirecting web users to unrelated or malicious website. Allows doorway pages/gateway pages.Creating low quality web pages that entails very little content,but stuffed with very similar keywords and phrases. Use of keyword stuffing.Using numerous keywords within a page to raise keyword count,variety and density of the page. Using hidden or invisible text or with the page background color,usin
Read more »o to

Types of Search Engine Optimization

Image
Search engine optimization is fundamentally categorized into: Black hat SEO/Unethical /Spamdexing White hat SEO/Ethical SEO Grey hat SEO Black hat Search Engine Optimization  Refers to the use of aggressive or conflicting SEO strategies, tactics and  techniques that focus on search engines only and not a human audience.  This type of  SEO doesn't obey search engine rules /guidelines.  Examples of black hat SEO are                  ◾Invisible text                 ◾Page swapping                  ◾Doorway pages Black hat SEO is mostly used by those looking a quick financial return on their website with short term investment.  This type of SEO can be easily banned or penalized by Google. The techniques used by black hat SEO include spam links, giving false impression /information of a highly authoritative and relevant websites. White hat Search Engine Optimization  Refers to the use of acceptable tactics or techniques that focus on a human audience unli
Read more »o to

Page Optimization

Image
Is the process of making sure that your website functions in the most effective way possible in relation to search engines. 8 steps to optimize your page Use your keyword in your page title. Place the most important keyword phrase close to the beginning of the page tittle.Do not put your site title on every page of your site unless you are really trying to bland that name. Create shorter site titles because they are better than long ones. Overlapping keyword phrases in the page title can help you pick up multiple search phrases.For instance professional search engine marketing services help in obtaining good rankings for:  Search engine marketing  Professional search engine marketing  Search engine marketing services  Professional search engine services  4. Meta tags description is also important. They describe           the page contents. Meta tags  description can be seen in       search results.  5. Use a single descriptive H1 header on your page            
Read more »o to