Search Engine Optimization (SEO)



SEO is a crucial exercise of enhancing and improving the performance of website or a web page to be ranked higher into search engines results.
"The more the website or a web page is ranked higher in a  search engines results, the more visitors it will receive from search engines users"
Visitors who frequently visit a website are therefore converted to customers. 
SEO do target different related searches like 
  • Image search 
  • Academic search 
  • News search 
  • Video search 
  • Local search and more other searches.
SEO as online marketing strategy, mainly considers actual search terms and or keywords typed into search engines and which search engines are preferred by their targeted audience. 
Also back links or inbound links are other SEO techniques  of promoting a website. 
Editing of content and HTML improves website visibility in search engines results. 
For a website to be  ranked higher its web content must be of high quality and appealing. 
Great and quality content should fulfill the following 
  • Audience or customer needs 
  • Informing audience or customer 
  • Educative to audience or customer 
  • Respond to questions raised by a customer /audience 
SEO relies heavily on relevance and concisement of website content.
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