Search Engine Optimization (SEO)



SEO is a crucial exercise of enhancing and improving the performance of website or a web page to be ranked higher into search engines results.
"The more the website or a web page is ranked higher in a  search engines results, the more visitors it will receive from search engines users"
Visitors who frequently visit a website are therefore converted to customers. 
SEO do target different related searches like 
  • Image search 
  • Academic search 
  • News search 
  • Video search 
  • Local search and more other searches.
SEO as online marketing strategy, mainly considers actual search terms and or keywords typed into search engines and which search engines are preferred by their targeted audience. 
Also back links or inbound links are other SEO techniques  of promoting a website. 
Editing of content and HTML improves website visibility in search engines results. 
For a website to be  ranked higher its web content must be of high quality and appealing. 
Great and quality content should fulfill the following 
  • Audience or customer needs 
  • Informing audience or customer 
  • Educative to audience or customer 
  • Respond to questions raised by a customer /audience 
SEO relies heavily on relevance and concisement of website content.
You can also  take a look at:

Comments

Post a Comment

thank you for showing your interest and concern.we will be looking forward to see you coming back again.

Popular posts from this blog

7 Benefits of Social Media Marketing

7 benefits of Social Media Marketing (SMM) Existing of Social media networks, aside from its users sharing and posting their interests,marketers and advertisers have  taken advantage of these social media platforms by promoting and advertising their campaigns and businesses as well.  For advertisers and marketers, various ssocial media platforms has led and enhanced an increase of traffic to their websites as social media being traffic sources other than search engines. Therefore social media marketing is an existing effort that will result in multiple benefits for your business.  Some of these benefits are: 1.Reach of the internet.  There is no other marketplace as resourceful and expansive as the internet.  Moreover there is no any other website with massive visitors than social media sites,hence exposing the market in a wide view. 2.Reach more people.  Due to user saturation in social media networks, advertisers and marketers can ...
Read more »o to

Types of Search Engine Optimization

Image
Search engine optimization is fundamentally categorized into: Black hat SEO/Unethical /Spamdexing White hat SEO/Ethical SEO Grey hat SEO Black hat Search Engine Optimization  Refers to the use of aggressive or conflicting SEO strategies, tactics and  techniques that focus on search engines only and not a human audience.  This type of  SEO doesn't obey search engine rules /guidelines.  Examples of black hat SEO are                  ◾Invisible text                 ◾Page swapping                  ◾Doorway pages Black hat SEO is mostly used by those looking a quick financial return on their website with short term investment.  This type of SEO can be easily banned or penalized by Google. The techniques used by black hat SEO include spam links, giving false impression /information of a highly authoritative...
Read more »o to

Page Optimization

Image
Is the process of making sure that your website functions in the most effective way possible in relation to search engines. 8 steps to optimize your page Use your keyword in your page title. Place the most important keyword phrase close to the beginning of the page tittle.Do not put your site title on every page of your site unless you are really trying to bland that name. Create shorter site titles because they are better than long ones. Overlapping keyword phrases in the page title can help you pick up multiple search phrases.For instance professional search engine marketing services help in obtaining good rankings for:  Search engine marketing  Professional search engine marketing  Search engine marketing services  Professional search engine services  4. Meta tags description is also important. They describe           the page contents. Meta tags  description can be seen in       search result...
Read more »o to